Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it?
You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.
Graphic design is a creative process that combines art, applied science and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.
There is a lot of visual noise out there, and good design will help you break through the clutter, and stand out.
Whenever we deliver a solution to a problem we’ll always explain the logic behind it. We’re strategic when it comes to design, nothing is arbitrary.
The value proposition
Design and creativity help you gain strategic advantage in the marketplace.
Unlike so much in today’s business world, graphic design is not a commodity. It is the highly individualized result of people coming together to do something they couldn’t do alone. When collaboration is creative, the results are also.
COMPETING FOR EYEBALSS
We live in a time of sensory assault. Competing for “eyeballs”— which is to say, customers—is more than just an internet phenomenon. The challenge for companies everywhere is to attract consumers to their products and services and keep them in the face of fickle markets.
Companies that value design lead the pack
How companies communicate to their markets and constituencies is becoming the primary means of differentiation today.
Never, in fact, has effective communication been more important in business. Companies that value design lead the pack.
ON A MO. GRAPHIC DESIGN RETAINER
According to a recent LinkedIn survey, 75% of mid-size businesses outsource portion of their marketing function.
By doing so, you can tap into the resources you need when you need them without paying full-time employees’ salaries, vacations, bonuses etc...
WHAT IS GRAPHIC DESIGN?
Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a business to a particular audience. The main tools are image and typography.
WHY IS GRAPHIC DESIGN SO IMPORTANT?
Differentiates / Enables instant recognition / Adds value / Builds equity / Adds luster and cachet
Graphic Design often has the properties of good looks, which perhaps is why it’s often confused with style. But design is about the underlying structure of communicating the idea, not merely the surface qualities.
WHAT'S IN IT FOR YOU?
Makes it easier to engage clients, investors, buyers, donors and volunteers
Using design discipline gives your brand greater credibility
A SMART INVESTMENT
Graphic design is smart, and goes a long way into transforming the brand into a success story. Professional graphic design builds equity, adds value, inspires consumer passion and loyalty. The decision to invest significantly in graphic design, therefore, shouldn’t make any organization think twice.
Graphic design adds the necessary distinction to products and services, to attract engage and retain consumers.
Big companies with massive marketing budgets, and small businesses and start-ups, with smaller budgets alike, benefit equally from engaging design, to catch the eyes of their target audience.
Compromising on the budget to get the job done by amateurs, will not lead to reaping the benefits of investing in professional graphic design.
Design is a very strategic asset, crucial to building, growing and to the survival of any and all businesses.
Graphic design deliverables include:
Creative Direction & Counsel
Brand Identity Guide
Signage & Trade Show Booths
Web, Print & Video
Graphic User Interface
Learn how Graphic Design can help you stand out on the market, while saving significantly
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Pafilon is an AIGA (American Institute of Graphic Arts) member.